Print circulations are decreasing

The immediacy of the internet is causing print circulations to decrease as more and more people read their news online. Coverage in newspapers is no longer “good enough” as new forms of media grow in reach and influence.

Rupert Murdoch

“To find something comparable, you have to go back 500 years to the printing press, the birth of mass media … Technology is shifting power away from editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control.”

Wired magazine.

Peer to peer influence

New online publishing tools have made it easy for every-day people to have a vocal and influential platform to share their thoughts and opinions. These ‘influentials’ don’t always speak favourably about a company and can often make or break a brand.

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PRESENTATIONS

Social Media Marketing

Posted on 15 November 2009

Social Media Marketing View more presentations from Stephen Davies. Continue Reading

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PRESENTATIONS

WTF is Twitter and Why Should I Care?

Posted on 15 November 2009

WTF is Twitter and why should I care? View more presentations from Stephen Davies. Continue Reading

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ARTICLES

Telegraph.co.uk - UK publishing companies take up Twitter

Posted on 16 April 2009

Stephen Davies, managing director of online PR agency 3W PR who uses Twitter to keep touch with colleagues and brainstorm ideas with followers. He said: "Generally people who use Twitter are well educated and enjoy reading. Continue Reading

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PRESENTATIONS

Don’t Panic Guide to Social Media - London

Posted on 01 April 2009

Twitter is the big thing for 2009 and this presentation looks at it from a public relations point of view. Continue Reading

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ARTICLES

CIPR Profile magazine Feb-March 2009

Posted on 02 February 2009

Question: How many of you reading this article have also read a blog this month? Quite a lot of you actually, according to research company, comScore. Continue Reading

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PRESENTATIONS

News Releases for the Digital Age

Posted on 06 December 2008

The Social Media News Release (SMNR) is a new kind of press release catered for the online world. It combines a traditonal press release with new online tools. Continue Reading

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