Stephen Davies, managing director of online PR agency 3W PR who uses Twitter to keep touch with colleagues and brainstorm ideas with followers. He said: “Generally people who use Twitter are well educated and enjoy reading. Twitter is a great platform to share links to and discuss news articles, blog posts and other reading material so if I were a publisher it makes sense to communicate directly with people who may have an interest in what I do. As long as it’s done in meaningful and non-intrusive way then it’s a win win situation for all involved.
“As the Twitter community continues to grow and diversify we’ll see a number of industries using Twitter to engage with their customers, constituents, partners, suppliers or whomever. The key thing for all companies to remember is that if they wish to tap in to the Twitter community they must be of value to those people.”
