Posted on 16 April 2009 by 3W PR
http://www.telegraph.co.uk/scienceandtechnology/technology/5164953/UK-publishing-companies-take-up-Twitter.html
Stephen Davies, managing director of online PR agency 3W PR who uses Twitter to keep touch with colleagues and brainstorm ideas with followers. He said: “Generally people who use Twitter are well educated and enjoy reading. Twitter is a great platform to share links to and discuss news articles, blog posts and other reading material so if I were a publisher it makes sense to communicate directly with people who may have an interest in what I do. As long as it’s done in meaningful and non-intrusive way then it’s a win win situation for all involved.
“As the Twitter community continues to grow and diversify we’ll see a number of industries using Twitter to engage with their customers, constituents, partners, suppliers or whomever. The key thing for all companies to remember is that if they wish to tap in to the Twitter community they must be of value to those people.”
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Posted on 02 February 2009 by 3W PR
PRBlogger Stephen Davies reviews the impact this strand of social media is having on PR, individuals and companies
Blogging gone mainstream
Question: How many of you reading this article have also read a blog this month? Quite a lot of you actually, according to research company, comScore. In a recent announcement the company claimed that 14.5 million of the UK internet population visited at least one blog in August 2007 alone. In other words, 41 per cent of the total UK internet audience probably read at least one blog in a single month. Furthermore, recent findings from JupiterResearch - another research company - found that 50 percent of blog readers say they find blogs useful when making decisions on purchases.
The results are interesting and only add to the fact that blogging, once dismissed by some journalists as a passing fad, is not going away anytime soon. In fact, as individuals and organisations from all walks of life use them as an essential part of their communication initiatives it seems perfectly acceptable to suggest that blogging is now part of the mainstream.
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