The CIPR Northern Conference held on the 19 September at the Bridgewater Hall Hotel in Manchester this year explores the theme of reputation and includes a range of speakers from varying PR backgrounds.

The conference is hosted by the CIPR North West group this year and is titled Reputation – Managing and maintaining its value in a changing society. Managing director at 3W PR, Davies, will be running two workshops that will address Online Reputation Management.

In an age of globalisation, intrusive journalists, a cynical public and the ability for anyone to break news on a global platform, looking after online reputation has never been as important. Both sessions will provide examples of companies and organisations whose reputations have suffered as a result of negative online coverage and examine how best to monitor social media as well as develop a plan to engage audiences.

Other speakers at the event come from diverse backgrounds and organisations including the not-for-profit, inhouse and agency PR sectors.

Davies said, “Credit to the CIPR, and particularly the Northern group, for organizing what looks like an excellent conference. A good reputation is fundamental to organisations of any size and sector.

“I hope my presentation will get people thinking about how they can not only protect their reputation online but how they can enhance it too. There are many opportunities for organisations.”

To book your place or for further information please contact Nicky Wake at Don’t Panic Projects on 01706 828855. Alternatively tickets can be booked online at –
http://www.dontpanicprojects.com/ciprbooking.htm

For information on how 3W PR can help you or to find out more about the ONLINE COMMUNICATIONS & ENGAGEMENT training course say hello@3wpr.co.uk.

Believed to be the first of its kind based out of North East England, 3W PR will provide consultancy in online PR, social media, search and mobile communication and will offer training and support to clients on the etiquette of the online world.

The company’s launch client is online news distribution company, webitpr, where Davies worked previously as social media manager. In his new role he will continue to advise the company on new trends and developments in social media and work with webitpr’s developers to progress its Social Media News Release platform.

3W PR will begin trading from 1 September while the company’s training course, Online Communication and Engagement, will commence from the middle of September.

Managing director of 3W PR, Davies, said, “I don’t think anyone who works in the PR industry , or indeed the wider media industries, would disagree with me when I say that the momentum is moving online. One only has to look at the way the internet has become entwined in our daily lives in such a short period of time to figure that one out.

“With this in mind 3WPR has been introduced to meet the growing trends of how consumers are now informed and how companies and organisations do business. The online world presents unlimited opportunities to organisations of all sizes but they must abide by online rules of communication and engagement. This is why a key objective in the company’s business plan was to place a lot of emphasis on training.”

For information on how 3W PR can help you or to find out more about the ONLINE COMMUNICATIONS & ENGAGEMENT training course say hello@3wpr.co.uk.

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